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Spotlight Preferred Member Company
UT Federal Credit Union
Knoxville, Tennessee, United States
2 days ago

Description

SUMMARY:

 The Digital Marketing Specialist supports and executes creative digital marketing initiatives through multiple channels including social media, email, corporate website, digital banking platforms, search engines, video, paid media (internet radio, over-the-top ads, pay per click, retargeting and display advertising), in-branch digital displays, and online reputation mediums.

 This specialist provides education and value to members and prospective members, considering the content health, searchability, brand voice, tone and online presence while adhering to regulatory policies and guidelines. Through organization-wide digital content marketing, this role provides a positive, intuitive experience to continuously increase engagement, wallet share, and the conversion of leads. This role uses multiple data analytics platforms to guide marketing efforts.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned as needed.

  • Performs design, writing, copywriting, editing, and proofing of digital content.
  • Serves as primary contact on social media platforms, responding to comments, complaints, and questions in a timely manner.
  • Creates and deploys targeted and engaging content on multiple social media channels, including contests, infographics, photographs, and videos.
  • Conducts comprehensive keyword research and optimization to increase organic search; ensures search optimization for key content pages to maximize non-branded search traffic. This includes internal page links, meta-data, alt and title tags, per-page keywords and page descriptions.
  • Performs basic development (CMS, HTML) and moderate design (Photoshop, Illustrator, InDesign, Spark, Audition, Premier Pro).
  • Conducts online reputation management and social listening, responding to reviews on various platforms, escalating when necessary. This includes deploying review drives and campaigns.
  • Reviews, interprets, analyzes and reports on data analytics and other digital metrics in an effort to continually optimize marketing efforts.
  • Assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing initiatives and makes recommendations based on findings.
  • Ensures consistent branding and design across all digital assets and third-party vendor integrations.
  • Assists in other marketing functions of the credit union as determined by the VP, Marketing.


Requirements

PERFORMANCE STANDARDS:

  • Demonstrates the ability to compose and submit content without grammatical and typographical errors.
  • Maximizes effective use of time; effectively prioritizes activities. Must be highly motivated, independent, creative with good follow-up skills, energetic, and be a self-starter.
  • Represents the credit union in a professional manner at all times; exhibits above average communication skills.
  • Maintains a thorough understanding and adherence to credit union regulations, compliance, policies, procedures, guidelines and make sure that all necessary disclosures are posted correctly.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform the essential functions of the job. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

Bachelor's degree in digital marketing or related field and 2-5 years of digital marketing experience with progressive responsibility, preferably in a financial services firm, strongly preferred. Experience with the Adobe Creative Suite is required.

CREATIVE SKILLS:

Ability to develop new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

LANGUAGE SKILLS:

Superb writing, proofreading, and overall communication skills are a must. Requires the ability to read, analyze, and interpret complex documents. Requires the ability to write clear and concise content and reports. The ability to make effective presentations on digital marketing topics is required. The ability to respond effectively to inquiries or complaints from members, staff, and others is required.

MATHEMATICAL SKILLS:

Intermediate math skills required for use in tracking expenditures and analyzing marketing results, statistics, and data from campaigns. Ability to add, subtract, multiply, and divide units of measure, using whole numbers, common fractions and decimals. Ability to compute rate, ratio and percent.

REASONING ABILITY:

Requires the ability to identify, analyze and solve complex problems. Ability to formulate and make recommendations and to implement them. Requires the ability to interpret and analyze an array of data in a variety of forms and leverage it for marketing purposes.

OTHER SKILLS and ABILITIES:

Must learn all the products and services of the credit union and be able to describe them in some detail. Must be aware of how a credit union operates, its policies regarding savings, lending, and checking account usage.  Needs to have a level of knowledge and understanding sufficient to communicate effectively to others, i.e., a well-informed credit union representative.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to use hands to finger, handle, or feel objects, tools, or controls and reach with hands and arms. The employee is frequently required to stand, walk, and sit.

This position requires an extensive amount of screen viewing time as digital marketing efforts are conducted via desktop computers, laptops, tablets, photographic/video recording equipment, and other mobile devices with backlit screens.

Other vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The employee must be able to operate audio and visual equipment.

The employee must frequently lift and/or move up to 30 lbs. The employee must be able to operate a motor vehicle.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee occasionally works in outside weather conditions. Employee will be out of the office at times and will occasionally be required to travel between branches and/or throughout our geographic footprint.

The noise level in the work environment is usually moderate.

Job Information

  • Job ID: 59416512
  • Location:
    Knoxville, Tennessee, United States
  • Position Title: Digital Marketing Specialist
  • Company Name: UT Federal Credit Union
  • Industry: Banking
  • Job Function: Marketing Specialist
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 2-3 Years
  • Required Travel: None

Please refer to the company's website or job descriptions to learn more about them.

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