Description
JOB SUMMARY
The Director of Marketing provides strategic leadership and direction for the institution’s marketing and communications initiatives. Reporting to the President, this role oversees all aspects of brand management, communications, and marketing campaigns to support enrollment, reputation, and community engagement. The Director manages the Recruiting & Marketing Manager and collaborates with leadership, faculty, and staff to ensure consistent, mission-aligned messaging across all platforms.
QUALIFICATIONS
-Bachelor’s degree in marketing, business, communication, or other relevant discipline (master's degree preferred).
-Minimum of three (3) years of experience in marketing, with demonstrated management and leadership competence.
-Strong background in both digital and traditional marketing strategies.
-Experience supervising and developing staff.
-Proficiency with marketing platforms, CRM systems, and analytics tools (Google Analytics, Salesforce, etc.).
-Demonstrated success in managing marketing budgets, campaigns, and vendor relationships.
-Excellent interpersonal, communication, and presentation skills.
-Ability to think strategically while managing multiple projects simultaneously.
-Experience in higher education, healthcare, or nonprofit sectors strongly preferred.
RESPONSIBILITIES
This job description is not to be considered an exhaustive or exclusive statement of duties, responsibilities, or requirements. Employees may be required to perform other job-related activities as requested. Key responsibilities include:
-Provide strategic leadership for all institutional marketing, branding, and communications efforts, ensuring alignment with MTSA’s mission and goals.
-Supervise and mentor the Recruiting & Marketing Manager, integrating recruitment initiatives with broader marketing strategies.
-Develop and implement multi-channel marketing campaigns—spanning digital, print, and traditional platforms—to strengthen brand visibility, student recruitment, alumni engagement, and community partnerships.
-Oversee the institution’s digital presence, including website content, email marketing, and social media platforms, ensuring engaging content, results-driven strategies, and performance analysis.
-Direct the creation, design, and distribution of marketing materials, such as brochures, flyers, newsletters, and press releases, in collaboration with internal stakeholders and external vendors.
-Monitor and enforce brand standards across all communications and promotional activities to maintain consistency and compliance with institutional policies and regulations.
-Collect and analyze data, including performance metrics and feedback from prospective students and event participants, to evaluate marketing effectiveness and enhance future strategies.
-Manage the marketing budget, contracts, and vendor relationships to optimize resources and maximize return on investment.
-Partner with internal departments to promote academic programs, institutional initiatives, and special events, ensuring unified messaging across all platforms.
-Stay informed on industry trends, best practices, and emerging technologies to continuously strengthen marketing strategies and tactics.
-Support other institutional initiatives and perform additional job-related duties as assigned.
COMMITTEE INVOLVEMENT
MTSA Staff Committee Member
President’s Council Member (PRC)
REPORTING
Reports to the President
TERMS OF EMPLOYMENT
Full-time employment by Middle Tennessee School of Anesthesia.
WORKING CONDITIONS
Work is typically performed in an office environment with high levels of public contact in person and via the phone. Extended hours, including weekends, may be required.
Requirements
-Bachelor’s degree in marketing, business, communication, or other relevant discipline (master's degree preferred).
-Minimum of three (3) years of experience in marketing, with demonstrated management and leadership competence.
-Strong background in both digital and traditional marketing strategies.
-Experience supervising and developing staff.
-Proficiency with marketing platforms, CRM systems, and analytics tools (Google Analytics, Salesforce, etc.).
-Demonstrated success in managing marketing budgets, campaigns, and vendor relationships.
-Excellent interpersonal, communication, and presentation skills.
-Ability to think strategically while managing multiple projects simultaneously.
-Experience in higher education, healthcare, or nonprofit sectors strongly preferred.
