Point6 is a performance-driven, mission-based outdoor brand specializing in premium merino wool socks and apparel. Founded in Steamboat Springs, CO, and operating out of Chattanooga, TN, we believe high-quality gear can power a lifetime of adventure - and we exist to build it. Inspired by the mountains and fueled by the people who explore them, our products are engineered for durability, comfort, and sustainability. Point6 is a small, passionate team with deep roots in the outdoor industry and a shared commitment to doing things the right way, from fiber to finish.
We are currently in a season of transformation. We’re building a stronger brand, refining our direct-to-consumer (DTC) engine, and working to grow our presence in the outdoor and performance space. We’re seeking someone who thrives in fast-moving environments, knows how to stretch a budget, and is ready to roll up their sleeves to build systems that scale.
POSITION OVERVIEW
As the DTC Growth Manager at Point6, you will lead and build our direct-to-consumer marketing engine. You’ll be responsible for developing and executing integrated marketing strategies that drive traffic, increase conversions, and grow customer lifetime value. This role requires a balance of creative brand thinking and performance analysis, along with the ability to operate effectively in a lean, fast-moving environment.
You will work closely with ecommerce and operations leads to build a more consistent, profitable, and scalable growth strategy across channels.
This is a hands-on role — ideal for a candidate who wants to build, not inherit.
YOUR RESPONSIBILITIES
Own and lead the overall DTC marketing strategy with a focus on profitable revenue growth
Own the Klaviyo email program end to end — flows, segmentation, campaigns, testing, and revenue performance
Produce original brand creative — photography direction, short-form video, written content — that reflects the product and earns the price it deserves
Manage digital performance channels including paid social, paid search, email, and affiliate
Develop and execute an annual marketing calendar aligned with promotions, inventory, product releases, and sales goals
Weekly reporting on metrics
Build Point6's storytelling platform across email, social media, and product marketing
Plan and execute influencer marketing and ambassador programs aligned with brand and sales goals
Use NetSuite and Google Analytics to monitor performance and make data-driven decisions
Work cross-functionally with customer service, operations, and sales to align messaging, timing, and strategy
Requirements
YOUR SKILLS AND EXPERIENCE
3+ years of experience in DTC marketing, ideally within apparel, outdoor, or performance brands
Consistent output for creative assets across sales channels, social, Klaviyo
Proficiency in Shopify, Klaviyo, Google Analytics, and Meta/Google Ads platforms
Understanding and reporting customer acquisition metrics (CAC, LTV, AOV, ROAS) and how to optimize them
Experience building and executing strategic promotion calendars and pricing strategies
Strong writing and editing skills with an eye for brand voice and storytelling
Familiarity with NetSuite or similar ERP tools
Experience with influencer programs or ambassador management / UGC
Demonstrated ability to produce original creative assets without outsourcing
Bonus: Adobe Creative Suite proficiency for light design or content development
