Description

General Statement of Duties:

Locke Lord LLP has an immediate opening for a Digital Marketing Project Manager. Reporting ‎directly to the Senior Marketing Technology Manager, this individual would become a highly ‎valued member of the Firm’s Marketing team, overseeing the day-to-day upkeep of its websites ‎and blogs, developing and overseeing Firm-wide analytics projects and offering ideas on how to ‎continually improve the Firm’s digital presence.‎

DUTIES & RESPONSIBILITIES:

• Act as primary person responsible for daily web and blog updates, including removal ‎and indexing of content as needed
• Serve as lead on analytics projects, including guiding the transition from Google’s ‎Universal Analytics to GA4 and synthesizing web, email and social media analytics into ‎guidance for possible actions, sharing recommendations for next steps
• Work with vendors as needed to get quotes for potential projects as well as act as the ‎point person on enhancements
• Offer regular suggestions on improving the Firm’s digital presence, working closely with ‎the Marketing Technology and Design teams, including staying on top of trends and ‎developments in the legal industry and beyond
• Keep abreast of accessibility and SEO issues and offer suggestions for improvement
• Participate in and help guide A/B testing projects
• Update Marketing section of the Firm’s intranet
• Work with the IT Department on managing Firm domains, expirations, renewals and ‎new purchases
• Work closely with the Marketing Technology team on email marketing, social media ‎and CRM projects as needed
• Other projects as requested 

Requirements

EDUCATION & EXPERIENCE:

• Bachelor’s degree required, concentration in Marketing preferred
• ‎5-7 years of experience in digital marketing, with experience with law firms or ‎professional services firms a plus
• Experience in making website and blog updates required; experience with both Sitecore ‎and WordPress is preferred
• At least 3 years of experience with Google Analytics; knowledge of GA4, Google ‎Search Console, Google Tag Manager and A/B testing is a plus
• Must be able to learn, understand and apply new technologies; knowledge of Vuture, ‎Survey Monkey and SharePoint is a plus
• Strong verbal and written skills, good at offering solutions to problems and providing ‎support for their recommendations
• Superb attention to detail and highly organized
• Strong work ethic and commitment to providing exceptional customer service
• Maintain composure under pressure in a highly dynamic fast-paced environment
  
  
  

ADDITIONAL INFORMATION:

Supervisory Responsibility – This position does not have any direct reports.‎

Work Environment – This position operates with a weekly hybrid schedule of 2 days remote and 3 days onsite in a professional office environment.‎

Position Type/Expected Work Hours – This position is exempt for purposes of federal wage-‎hour law and not eligible for overtime compensation. The core hours are Monday through ‎Friday, 8:30 a.m. to 5:30 p.m. However, as this is an exempt position, additional hours are ‎required as necessary to meet the demands of this position.‎