U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.

We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future:

U.S. News empowers everyone to thrive.The Lifecycle Marketing Manager will work with internal stakeholders to define campaign goals and strategy and will devise, design, develop, deploy and report on consumer email communication. This role would own the development of new email campaigns, design of the customer journey and coordination with internal stakeholders to ensure program success. The Lifecycle Marketing Manager must be able to thrive and succeed in a very fast-paced work environment and analyze, optimize and refine campaigns to meet goals.

Are you up to the challenge?

• Develop and maintain complex lifecycle automations for consumers, guiding the consumer through a journey through conversion

• Continually adjust and optimize journeys to deliver relevant content for consumer segments

• Leverage the email automation platform to develop, customize and launch email campaigns

• Collaborate with Performance Marketing, Editorial and UX Teams to organize usability tests and A/B Testing

• Conduct thorough email campaign and automation testing from various standpoints including subject lines, design, content, copy and more

• Develop reporting that provides broad and detailed insight into consumer email programs, including email, category and partner metrics

• Highly personalize email campaigns using data and dynamic content

You should definitely have:

• Comfortable executing all parts of the Email development process, from concept, to design, development, testing and deployment

• 5+ yrs experience using developing and launching emails from an enterprise ESP

• Blueshift experience a plus

• Expertise in customer segmentation strategies and subscriber management

• Familiarity with analytics and reporting tools

• Advanced Excel skills – ability to complete VLOOKUPs and Pivot Table

• Experience with Agile environments, email systems/tooling, user testing, A/B testing and leveraging data for decision making

It would be nice if you had:

• Self starter and creative problem solver

• Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment

• Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently

• Demonstrates a relentless focus on results with a commitment to deliver

• Takes decisive action, and confidently changes course if unsuccessful

• Constantly seeks feedback to improve; focuses on solving issues through teamwork and collaboration

• Acts with urgency; delivers top results in hours and days instead of weeks

• Ability to keep business and strategic goals top of mind while prioritizing daily work needs. (Think strategically and execute methodically)

• Strong communication skills and the ability to build solid relationships across the organization

• Ability to see beyond the current landscape and anticipate innovation to unlock future opportunities. Ability to communicate the vision to gain buy-in and resources to capitalize on those opportunities

What it’s like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

• Entrepreneurial, mission-driven culture with core values of quality and integrity

• Focus on fostering personal and professional growth

• Competitive benefits including paid vacation time, medical, tuition reimbursement, and training

• Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers

Other Job Info:

• These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.

• U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).

• In New York City, the anticipated base salary for this position is $80,000 - $130,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.