Knoxville Chapter of the American Marketing Association

Field Marketing Specialist

Rockwell Automation
Nashville, Tennessee, United States
19 days ago

Description

Job Description

The Field Marketing Specialist is responsible for creation, execution, and measurement of the regional marketing strategy in conjunction with the regional team. This role serves as a critical link between global marketing and regional sales teams including channel marketing partners. In this dynamic role, you will work with internal and external stakeholders to meet the marketing needs of the Rockwell Automation's North America Southwest Sales Region through campaign creation and campaign amplification, regional events and webinars, social selling, and sales and channel enablement.

Who you are:

  • Enjoys a variety of work and interacting with different people and functions.
  • Enjoys working closely with sales to develop and execute campaigns.
  • Outstanding event planner and project manager, organized, detail oriented.
  • Excellent communicator. Experience crafting compelling, concise messages that are easily consumed by sales.
  • Comfortable presenting in front of small and large groups.
  • Comfortable leading meetings and influencing individuals and groups to action.
  • Creative problem-solver willing to propose new ways of doing things and experiment.
  • Open-minded and receives feedback as a gift; is receptive to changing plans/priorities.
  • Collaborative - shares new ideas and brainstorms with others.


What you will do:

  • Responsible for creating, executing, and managing marketing programs that impact Rockwell Automation's North America Southwest Sales Region.
  • Support Global Marketing Campaigns and localize them to the Southwest Sales Region, as necessary.
  • Responsible for planning, project management, execution, and enablement for events including regional webinars, Rockwell Automation led events, Third-Party Trade Shows, and Distributor/Partner led events. Manage lead generation and follow-up with sales. Responsible for tracking event outcome, evaluating event ROI, evaluating new event opportunities. Manage event spend and budget.
  • Identify and lead opportunities for improvement and acceleration of promotional campaigns, sales engagement, sales lead nurturing activities and customer follow-up. Provide input to campaign program managers.
  • Resource to field sales for all things marketing. First point of contact for marketing-related questions and requests in the field. Capture and prioritize feedback from the field on marketing campaigns and events and take appropriate action.
  • Engage with distributor marketers to amplify campaigns and develop co-marketing strategies.
  • Support monthly and quarterly cadences with stakeholders including sales leadership and distributor marketing leadership.
  • Lead or support Marketing Process Improvement initiatives for North America.
  • Lead necessary trainings as needed for Rockwell Automation integrated sales and marketing strategies.


Who you will work with:

  • Marketing: North America Field Marketing Team, including Regional Marketing Leader and Field Marketing Specialists; Global Industry, Product, and Portfolio Marketers; Marketing Operations
  • Sales: Account Managers, Sales Managers, Sales Leadership, Domain Experts, Sales Operations, Sales Enablement
  • External Partners: Distributor Marketers


Basic Qualifications:

  • Bachelor's Degree
  • Ability to travel up to 20%
  • Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening


Preferred Qualifications:

  • Bachelor's degree in Marketing or Sales preferred.
  • Typically requires a minimum of 2 years of related experience preferably in sales/marketing.
  • Working knowledge within Microsoft Teams, Microsoft Dynamics CRM


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We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

Job Information

  • Job ID: 59711119
  • Location:
    Nashville, Tennessee, United States
  • Position Title: Field Marketing Specialist
  • Company Name: Rockwell Automation
  • Job Function: Other
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